Dr. Shica’s is a baked-good brand out of L.A. I was hired to develop a a brand identity, and packaging design for her line of healthy whipped toppings. The product debuted in major retailers around the US and launched Dr Shica’s into several successful brand extensions.
CLIENT: Dr. Shica’s Incredi-Whip
PROJECT: Brand Identity & Packaging
ROLE: Strategy, Identity, Brand Mark, Packaging
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