Richard Ensley

Hello, I’m Richard.

 

Throughout my career as a creative, I’ve become something of a swiss army knife. I’ve worked professionally as a creative director, graphic artist, copywriter, and brand strategist.

 

Here’s some of my recent work:

KELLOGG’S CORN POPS — Refreshing a classic kid’s cereal brand for a new generation of consumers.

■ CLIENT: CORN POPS
■ ROLE: ART DIRECTOR
■ CATEGORIES: IDENTITY DESIGN, PACKAGING DESIGN

Kellogg’s desired to refresh their Corn Pops cereal brand to cater to a new generation of health-conscious consumer.  I was able to develop a fresh, cleaned up flat logo and a clear design layout that can be seen in convenience and grocery stores nationwide.

MICHIGAN SCHOOL OF PSYCHOLOGY — Cutting through the noise in behavioral health and academia.

■ CLIENT: MICHIGAN SCHOOL OF PSYCHOLOGY
■ ROLE: BRAND STRATEGIST / CREATIVE DIRECTOR
■ CATEGORIES: STRATEGY, IDENTITY, MESSAGING

I was privileged to help the awesome team at MSP to clarify their brand pillars, craft new messaging (including their slogan), and develop a powerful new brand identity system. I made this video to reveal the new branding to the administration and faculty.

THERMWRIGHT — Developing a brand around an industry problem that nobody wants to talk about.

■ CLIENT: THERMWRIGHT
■ ROLE: CREATIVE DIRECTOR
■ CATEGORIES: BRAND STRATEGY, IDENTITY DESIGN, MESSAGING

Thermwright is a Michigan-based startup that handles a very specific and sensitive problem for dialysis clinics: bedbugs. I helped Thermwright develop a brand identity that represented CARE, SECURITY, and HEAT- which is the differentiating method they use to get rid of the pests. In an industry where discretion is vital for business, we developed a professional identity system that can fly under the radar of the general public, while still driving home the emotional story they wished to convey with their target demographic.

IDENTITY DESIGN

How can I help? Call 313.743.0080 

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