Hello, I’m Richard.
I help overwhelmed business leaders transform their brands, inspire their teams, and grow their businesses.
With over 20 years in the branding and marketing industry, I’ve helped brands tower over Times Square, claim space on the shelves of top retailers and appear in countless major media outlets.
My purpose is to ignite transformation that helps organizations of all sizes increase sales through brand strategy, design and messaging. I’d love to help your brand transform as well.
KELLOGG’S CORN POPS — Refreshing a classic kid’s cereal brand for a new generation of consumers.
■ CLIENT: CORN POPS
■ ROLE: ART DIRECTOR
■ CATEGORIES: IDENTITY DESIGN, PACKAGING DESIGN
Kellogg’s desired to refresh their Corn Pops cereal brand to cater to a new generation of health-conscious consumer. I was able to develop a fresh, cleaned up flat logo and a clear design layout that can be seen in convenience and grocery stores nationwide.
MICHIGAN SCHOOL OF PSYCHOLOGY — Cutting through the noise in behavioral health and academia.
■ CLIENT: MICHIGAN SCHOOL OF PSYCHOLOGY
■ ROLE: BRAND STRATEGIST / CREATIVE DIRECTOR
■ CATEGORIES: STRATEGY, IDENTITY, MESSAGING
I was privileged to help the awesome team at MSP to clarify their brand pillars, craft new messaging (including their slogan), and develop a powerful new brand identity system. I made this video to reveal the new branding to the administration and faculty.
THERMWRIGHT — Developing a brand around an industry problem that nobody wants to talk about.
■ CLIENT: THERMWRIGHT
■ ROLE: CREATIVE DIRECTOR
■ CATEGORIES: BRAND STRATEGY, IDENTITY DESIGN, MESSAGING
Thermwright is a Michigan-based startup that handles a very specific and sensitive problem for dialysis clinics: bedbugs. I helped Thermwright develop a brand identity that represented CARE, SECURITY, and HEAT- which is the differentiating method they use to get rid of the pests. In an industry where discretion is vital for business, we developed a professional identity system that can fly under the radar of the general public, while still driving home the emotional story they wished to convey with their target demographic.