Developing a brand around an industry problem that nobody wants to talk about.

Thermwright handles a very specific and sensitive problem for dialysis clinics: bedbugs. I helped Thermwright develop a brand identity that represented CARE, SECURITY, and HEAT—the differentiating method they use to get rid of the pests.

In an industry where discretion is vital for business, we developed a professional identity system that can fly under the radar of the general public, while still driving home the emotional story they wished to convey with their target demographic.

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