Michigan School of Psychology

Cutting through the noise in behavioral health and academia.

I was privileged to help the amazing team at MSP to clarify their brand pillars, craft new messaging (including their name and slogan), and develop a powerful new brand identity system that highlights their unique and compelling story.

I interviewed nearly 100 students, and conducted extensive brand discovery sessions and workshops with faculty and administration to find their brand truths, and help them communicate from a place of meaning and simplicity.

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