Eternal Energy

Taking a brand from a novelty status to a national competitor

Initially positioned as a tattoo shop novelty product, I was commissioned to help Eternal Energy reposition itself as a common-sense value alternative to the market leader 5-hour Energy. The company had a great product and an aggressive pricing model, but needed a new message and identity. I helped Eternal Energy develop consumer-focused messaging, an iconic logo, and colorful, attractive packaging.

The result was an initial deal with Walmart, where the brand enjoyed initial sales of around 1.2 million units/month. The product is currently the #2 selling energy shot in Walmart. The brand and it’s brand extensions have been picked up by a wide variety of major national retailers including Walgreen’s, Family Dollar, Meijer, Dollar General and convenience stores throughout the US.

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt